|Posted by Kristen Hamilton on May 23, 2018 at 10:20 AM|
Lou: With the release of Signs in August 2016 I had no newsletter.Tales from Portents came out in February 2017. I had 30 people on my newsletter.The Medusa Coin came out in September 2017 and my list had grown to 3,000 people thanks to services like Instafreebie and My Book Cave.My list is currently at 7,000 people but I am about to cull it down to the true fans so we’ll see where that leaves me.
Lou: I love setting my calendar and having hard deadlines on projects. That is key to making this work. To maintain my productivity I work out my week ahead of time every Sunday. I am very schedule oriented.Social Media Calendar is always first. I like to schedule any tweets or Facebook posts early to make sure I am still active on social media even if I never have time to actually visit the pages.Newsletters – I have 3 or 4 lists going at any one time. There is my main list that I try to connect with twice per month with news about the books, promotions, cover reveals, other fun stuff. Anywhere from 5 to 8 newsletters need to be written and scheduled in every given month.Blogs – I write 2 per week. I tend to batch them during the first week of the month so my calendar is clear until the 1st of the following. Sometimes more if I am on a roll or offering commentary on my books because I love talking about the process of writing and how things came to be in the book. LOVE IT.
Lou: The marketing side of things has built tremendously. Not a day goes by where I don’t look at different options to market one or more of the books already out as well as start to plan the launch of the next book. It’s difficult to balance with the creative side and can lead to outright frustrating weeks but it is a necessary component to the business.If I stopped writing and focused 100% on marketing would I sell more books? Absolutely. Do I want to do this? No way. Advertising, book fairs, comic conventions, Indie Author Day, cross-promotions, all offer new and exciting ways to get your book out there and all require time and effort, sometimes much more than you can afford.I experiment with different tactics. Cross-promotions through different sites. Newsletter swaps with other authors. Amazon Ads which scored me my best sales week EVER but cost me WAY too much to continue. Marketing takes over the schedule when I am not drafting. For me, though, writing trumps all.I could spend hours talking about the need for a fantastic editor and a brilliant cover designer. I could eat away days on building a writing process, on finding your strengths and working around them to help you hit your daily word count goals.
Lou: My hope is to tip the scales to profitability next year as everything earned immediately goes into cover design, editing and promotion of current and upcoming work. I work solely as an author. I may still spend my days raising 2 toddlers but my writing is absolutely my profession and I treat it like a business.
Lou: With Greystone off my plate I have a new series in the works. It is a science fiction/conspiracy thriller series called The DSA and is told in an episodic, seasonal structure with 6 novellas (approx. 40,000 – 45,000 words) making up each season. I don’t intend to launch until I am completely finished with the season so probably summer of 2019.After that I have a standalone called The Lost Outpost, a sci-fi/horror novel in the vein of Alien. I wrote the first draft for NaNoWriMo in 2017 but it needs a ton of love before seeing daylight. My hope is to launch it after DSA’s first season concludes in 2020.
Want to learn more about how to build your author brand
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Book editor Kristen Hamilton is the owner and sole employee of
Kristen Corrects, Inc., where she provides manuscript editing
services for traditionally and self-publishing authors. Several
authors whose books she has edited have won awards and have
Reading is Kristen's passion, so when the workday is over, she
can usually be found curled up with a good book alongside her
four cats. She loves watching cat videos and scary movies,
eating pizza, teaching herself French, and traveling, and she is
likely planning her next vacation. She lives outside of Boise, ID.